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To inspire a more unified culture at Southcoast Health, a hospital system based outside of Boston, I worked as part of the design team to establish a new brand expression through both internal and external launch campaigns. Focused on high-performance, communication, and collaboration, the new brand centers around a versatile system of squares that both intersect and reinforce one another to create countless compositions. Whether appearing on a 50 foot bus wrap or a local print ad, the versatile designs highlight the unique combination of clinical depth and patient-centered care that truly makes Southcoast Health “More than medicine.”