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Remedy recently partnered with the Chicago Department of Public Health to encourage women in Chicago’s most underprivileged neighborhoods to get prenatal care. As the lead designer I collaborated with the creative team to concept, design, art direct, and produce the entire campaign, ultimately spanning print, transit, digital, outdoor, and social media. Tightly cropped portraits, bold type and a bright color palette were all implemented to help the campaign stand out in an urban environment and visually disrupt the landscape. Special care was given to photo selection to showcase these women as confident and in control as well as highlight the diversity of individuals and complex emotions of the young women featured. You can find more information at Healthy Chicago.